‘Toy Story’ Characters Hit the Gridiron in Disney Bid to Woo Young Viewers to NFL
variety.comBrian Steinberg Senior TV Editor After working for Walt Disney Co. for decades, Woody, Buzz Lightyear and their “Toy Story” friends have been given new jobs by the large entertainment conglomerate.
Characters from the popular animated Pixar films will in October take part in the latest in a series of experiments aimed at getting young kids to watch live sports.
When ESPN+ streams a Sunday-morning game between the Atlanta Falcons and Jacksonville Jaguars at Wembley Stadium in London on October 1, Disney+ will offer an “alternate” version of the proceedings in which fully-animated “Toy Story” figures echo the action of the game, slated to take place in the room of “Andy,” the toys’ original owner in the iconic movies.
On ESPN+, viewers will see sports-network mainstays like Chris Fowler, Dan Orlovsky, Louis Riddick, and Laura Rutledge calling the game.
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