Quizzes Replace Traditional Ads in Disney’s Streaming ‘Toy Story’ Football Game
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variety.comBrian Steinberg Senior TV Editor On Sunday, Allstate is trading in its famous Mayhem character for chaos of a different sort.
The big insurance company is testing a sponsorship of a new kind of sporting event that will feature some of Pixar’s best-known animated characters tackling a real-life NFL game.
When the Jacksonville Jaguars play the Atlanta Falcons at 9:30 a.m. Sunday from London’s Wembley Stadium, Disney+ and ESPN+ will stream the game in decidedly non-traditional fashion.
Pixar’s famous “Toy Story” characters will emulate the real-life gridiron action. And instead of commercials, fans will see football trivia questions from Allstate when the game goes to a break.
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