Jill Goldsmith Red hot Tiktok unveiled a Tiktok For Business platform Thursday with a new augmented reality feature called Branded Scan and a tagline — “Don’t Make Ads, Make TikToks.”At its first NewFront presentation, the social media giant beloved by teens said it’s partnered with 2D and 3D development firms Bare Tree Media, Subvrsive and Tommy to “scale creativity and production of AR effects and help marketers make ads that mirror user content, that’s often humorous with easy to use special effects and sound.Hashtag challenges allow users to compete to create ads for brands they like.
Tiktok has set up a creator marketplace to connect brands with thousands of ‘Tiktokers’ who have been vetted by the Tiktok team.
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