This Morning fans were horrified when the ITV daytime show decided to air a Christmas segment in early November. Presenters Phillip Schofield and Holly Willoughby, who was once again showing her fabulous fashion sense as she wowed fans in a red patterned dress, jumped straight in to the festive cheer and sang along to Christmas songs as they revealed some of the first gift ideas of the season.
But following bosses' decision to air the winter themed piece on November 3, many viewers were decidedly unimpressed. Even Phillip pointed out that TV watchers only had 52 sleeps til Father Christmas comes down the chimney, and it's often the case that straight after Halloween, Britain ramps up its Christmas marketing.
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