This Morning scraps controversial energy bills prize after viewer backlash

dailystar.co.uk:

This Morning has axed a prize offering viewers the chance to win the cost of their "energy bills" during their Spin To Win game after a backlash.The show received almost 200 complaints when angry viewers contacted Ofcom over the segment - which led to uproar on social media as irate fans of the ITV Daytime show aired their disgust at the idea.The broadcasting watchdog confirmed that 170 furious viewers contacted them to demand the game be investigated after the show aired the piece.READ MORE: Holly Willoughby and Phil leave each other stunned with new looks for This Morning returnIn a weekly audience report it was confirmed that Ofcom were contacted 170 times over the details of the competition prize on September 5th.On Wednesday (September 7) the 'energy bills' section had disappeared from the wheel and been replaced by a cash sum.Viewers then took to Twitter to discuss the vanishing segments as they noted the change.One wrote: "Monday it was energy bills.

Tuesday it was household bills. Today it’s cold hard cash. #ThisMorning"Another added: "I love the way they’ve removed the £3,000 as well as the utility bills.

I bet Phil suggested having a £50 top prize. #thismorning" with laughing face emojis.A third quipped: "#ThisMorning see they've dropped the "bills paid" lol When the public speaks lol."No mention of the change or the complaints was made by presenters Phillip Schofield and Holly Willoughby as they set about giving away the remaining prize options.On Monday Essex resident Darren was the one to bag four months free energy bills thanks to ITV.Before spinning the wheel for Darren, Phillip quizzed the This Morning viewer on whether or not he was concerned with the soaring prices of electricity in the UK.Naturally,.