Every year, theater owners from all over the world gather at CinemaCon to watch as movie studios show exclusive peeks at future films that will be gracing the big screen.
It’s seen as a celebration of film and the theatrical experience. However, this year, the tone has been a bit more somber, as 2021 has not been the post-COVID rebound year that cinemas were hoping for.
But the leader of the National Association of Theater Owners (NATO) thinks the industry is at a “historic turning point” where decisions about theatrical exclusivity for new release films will forever change the industry, for better or worse.
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