Brian Robbins doesn’t seem like the typical Hollywood movie mogul. But he might just have the qualities and experience the modern role of film impresario demands.ViacomCBS’ decision to elevate Robbins, an entrepreneur who is as well-versed in the language of social media as he is in backlot politics, to the head of its Paramount unit is a new sign of the generational shift taking place across the entertainment landscape.
It comes as traditional media companies turn to a new lineup of executives to help them make sense of the streaming revolution that has upended their businesses.
Simply put, many of the most venerable Hollywood players are desperate to get younger and more digitally savvy as they struggle to compete in a new world order..
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