A post shared by Oprah (@oprah)A key element of Noura’s ambition for the brand was to keep the price point accessible without compromising on quality, which she achieved by cutting out the middlemen that are responsible for steep markups in the jewellery business. “We actually work with the same manufacturers that the top brands work with,” she says.
It’s by selling direct to the consumer online, or via her six stores in the US and Canada, that means there’s no need for the traditional markup of products sold wholesale to retailers.It is especially poignant that Kate chose to wear Mejuri on International Women’s Day, as Noura’s other key goal was to wrap female empowerment into the fabric of the business.
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