WME has signed a management deal with the estate of The Notorious B.I.G. After expanding into the celebrity estate and brand management business with WME’s Legends group, the Hollywood agency has partnered with Voletta Wallace, the mother of the late rapper, who was also known as Christopher Wallace, as his family oversees his estate.
Wallace — also known as Biggie Smalls, Biggie, The Black Frank White and Big Poppa— was killed in 1997 in Los Angeles at age 24, but interest in his life and his Grammy-winning rap music remains strong.
Emmett Malloy's Netflix documentary Biggie: I Got a Story to Tell is the latest film about The Notorious B.I.G. told with the authorization of Wallace's estate.
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