Telegraph fashion team choose their 50 favourite Kate fashion moments from the past decade...The announcement of Kate’s engagement to Prince William was her first appearance in a formal royal capacity, and the £385 Issa dress she wore for the photocall is one of her most memorable looks ever.Though Kate knew the label’s founder Daniella Helayel personally, she didn’t want to let news of her engagement slip, so she bought it off the rack at Fenwick, chosen because it matched her sapphire engagement ring, which previously belonged to Princess Diana.
The dress sold out globally, doubling sales for the brand in the following months, a phenomenon that came to be known as the ‘Kate Effect’ and would be felt by dozens more labels over the.
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