Telly, A Start-Up Led By Pluto TV’s Co-Founder, Offers Dual-Screen Smart TVs For Free
deadline.comTelly, a startup led by a co-founder of Pluto TV, is taking a novel tack in promoting its dual-screen smart TV sets. After emerging from a 24-month stealth period, the company says it will offer its first 500,000 mass-produced models for free to consumers when they start shipping this summer.
Ilya Pozin, founder and CEO of Telly, told Deadline in an interview that the 55-inch sets, which have 4K HDR picture quality and a built-in premium sound bar, would retail for more than $1,000.
Telly says it is bringing to market the first dual-screen smart TV. Below the main panel, a smaller screen is a conduit for sports scores, news, weather, display ads and other supplemental information.
The bottom screen can also go dark, for example when a movie is playing on the bigger screen. The free giveaway is an effort to upend the prevailing business model in streaming and have advertising more completely fund the device itself. “TVs have become a commodity,” Pozin said. “When a category becomes a commodity, what happens?
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