Taylor Swift’s ‘Eras Tour’ Powers to $126 Million to $130 Million in Global Box Office Debut
variety.comRebecca Rubin Film and Media Reporter “Taylor Swift: The Eras Tour” is towering over the global box office with estimates of $126 million to $130 million in its first weekend of release.
It’s a seismic start for any concert film, but this is particularly impressive because it was announced just six weeks ago and unspooled on the big screen with minimal marketing dollars. “The Eras Tour” which is produced by Swift and distributed by AMC Theatres, collected a projected $31 million to $33 million from 94 international markets.
It ranked as No. 1 in the United States with estimates of $95 million to $97 million, as well as the United Kingdom, Mexico, Australia, Germany and the Philippines.
Studios typically report a firmer number at this point, but AMC Theatres noted that “without clear comparisons, Sunday box office projections remain a range.” Already, “The Eras Tour” landed the biggest debut for a concert film in history, outpacing the previous record set by 2009’s “Michael Jackson: This Is It” with $74.25 million. “Taylor Swift’s talent and persona are striking a powerful chord, and the film captures it,” says David A.
Read more on variety.com
