Take-Two CEO Strauss Zelnick has said that he wants GTA and other franchises to “keep going” for as long as the James Bond series of movies.Speaking at the Jefferies Virtual Global Interactive Entertainment Conference, Zelnick – with answers transcribed by VGC – shared his thoughts on the future of Grand Theft Auto.Asked if Take-Two’s core franchises have a limited shelf life or if they can keep going forever, Zelnick said that if a franchise is “really, really great it will keep going”.
Using the long-standing James Bond series as an example, Zelnick called its latest film – No Time To Die – “great”, and said that “you would like every franchise to be James Bond“.
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