Starz Makes Streaming, Subscriber Gains Amid Stay-at-Home Orders
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hollywoodreporter.comThe novel coronavirus, which has forced Americans to shelter at home, has been a boon to Starz as it has seen a big spike in streaming viewership and subscriber growth in the last month.
Starz on Thursday reported new customer additions across its streaming platforms in the U.S. increased 142 percent and viewership on the Starz App was up 44 percent since Americans went into lockdown on March 14 as a safety precaution.
The viewership spike comes as the Starz app, which usually costs $9 a month, is currently available at $5 a month for three months as part of a special promotion.
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