Starz has released the results of a nationwide consumer survey, which affirms the demand for diverse, authentic and inclusive representation within the entertainment industry.The study, titled “Give The People What They Want: US Audiences and Their Appetite for Multicultural Media Content,” was conducted in partnership with UCLA’s Center for Scholars & Storytellers.Polling adults between the ages of 18 and 54, it found that cast and creator diversity are two of the top drivers of how audiences choose content.
60.4% of respondents said that diversity behind the camera is important, while 49.1% noted the importance of having women behind the camera.At the same time, respondents felt that authentic representation is still lacking, among both
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