Spotify’s ‘Black Lives Matter’ playlist sees 1000% rise in subscribers on ‘Blackout Tuesday’
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nme.comSpotify‘s curated playlist titled ‘Black Lives Matter’ saw a colossal increase in subscribers on ‘Blackout Tuesday’ last week.The initiative saw a music industry-wide movement to “disconnect from work and reconnect with our community” for 24 hours, held as “an urgent step of action to provoke accountability and change” following the death of George Floyd and subsequent protests for racial equality.Spotify’s playlist jumped from 45,000 subscribers to 450,000 within two days following the initiative.As Billboard reports, the Black Lives Matter playlist was originally curated by Spotify’s head of R&B and soul Mjeema Pickett and her team in 2015, following the death of African American woman Sandra Bland in a Texas jail cell, three days after.
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