South Asian Women In Entertainment Unite To Celebrate Major Awards Nominees, Plan Forward Action
deadline.comA celebration of the achievements of South Asian women was held Saturday in downtown Los Angeles, galvanizing a community to move forward in entertainment and create “space for mainstream wins.” Sponsored by the Product of Culture and South Asian Women in Entertainment, the luncheon aimed to raise awareness and provide networking opportunities.
The South Asian community has particular struggles, including defying religious and societal norms and traditions, transphobia, and sometimes government interference in their native countries.
South Asian women comprise only 0.3% of screen time for television and film, according to event organizers. “It’s important to build these spaces and celebrate the wins of the largest global diaspora,” said Archana Misra Jain, CEO, Product of Culture.. “What we’re cultivating today is influencing pop culture, empowering a critical mass, and creating the space for mainstream wins.
Product of Culture’s cornerstone is to merge content, commerce and culture, while representing over a quarter of the world population.” Bhavani G.
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