the new Mrs Boris Johnson had rented through her fashion rental platform. “I was flabbergasted,” Newall said. “We knew she’d rented a selection of dresses about a week ago but, because it’s not a traditional bridal gown, we didn’t think anything of it.
Of course we were all completely thrilled.”The word was soon out. The dress was the centrepiece of the My Wardrobe HQ homepage, and Newall and her team were in the midst of fielding 250 enquiries about bridal rentals. “We’ve had a massive surge in rental enquiries, especially relating to bridalwear.
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