rented the bell-sleeved Christos Costarellos gown she wore to marry Boris Johnson, it was many readers’ first time learning about wedding-dress rentals.
But more brides than ever are hiring their dresses, motivated by sustainability, affordability – and the sense that there’s no longer any need to hang onto a special dress forever.
Here, four women who chose to hire their wedding-day looks share their experiences. Elise Santangelo-Rous married Daniel Rous in London in October 2020, wearing a Cecilie Bahnsen dress rented from By RotationWe originally planned to have our wedding in Italy in summer 2020.
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