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SHINee’s Key unveils retro-inspired music video for ‘Bad Love’

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www.nme.com

SHINee member Key has made his long-awaited solo comeback with the new single ‘Bad Love’.In the stunning new visual for the ’80s-inspired synthpop track, Key pays homage to retrofuturism through its fashion and colourful sets.

In between shots of the high-energy choreography, the singer is seen travelling through space in a UFO, which explodes dramatically at the end.“Don’t need that kind of love, called love (Run away further, it’s bad love) / I’m sick of this bad love / Don’t need that kind of love, called love (Curse more and harder to bad love) / There isn’t a piece of you in me,” he declares in the chorus.‘Bad Love’ is the title track of Key’s new solo mini-album of the same name.

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