BTS’ ‘Love Myself’ campaign with UNICEF raises US$3.6million
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nme.comBTS have raised US$3.6million through their ‘Love Myself’ campaign, in collaboration with UNICEF.On October 6, UNICEF announced through a press release that the agency’s joint campaign with the seven-member boyband has raised approximately US$3.6million since its launch in November 2017.
The ‘Love Myself’ campaign is an anti-bully movement that promotes self-love among children and young people globally.BTS and UNICEF promoted the ‘Love Myself’ campaign primarily through social media, alongside the boy band’s ‘Love Yourself’ world tour which ran from 2018-2019.
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