Cinemas are in trouble. And what makes it worse is that this existential problem facing movie theaters, which existed before the pandemic but has only been exacerbated by the virus, comes at a time when people are watching more movies than ever before.
Unfortunately, people are preferring to stay at home to enjoy their content instead of paying ticket prices and venturing off into potentially dangerous indoor public spaces.
And the problem has gotten so bad, the biggest filmmakers on the planet are joining forces to urge the US government to do something.
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