Though it has humble beginnings rooted in a Pennsylvania skate camp, Ripndip has ballooned to become one of L.A.’s hottest apparel brands — and arguably now one of those hypebeast labels whose outsized popularity with clout chasers seems to defy any rational considerations.
That success is largely thanks to Ripndip’s mascot Lord Nermal, the smiley cat who’s always flipping everybody off. Ripndip’s flagship store, a sleekly modern building on L.A.’s Fairfax Avenue, happens to sit right next door to James Jebbia‘s Supreme, one of Ripndip’s closest competitors.
And naturally, the Ripndip store’s façade was formerly adorned with a giant mural of Lord Nermal, his royal kitty highness flagrantly giving Supreme the bird.
Read more on variety.com
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