Richard Baker, former marketing executive at Glen Basner's FilmNation, has joined global agency Silk Factory as its new president of U.S.
operations, Silk Factory announced Friday. At FilmNation, British-born Baker was behind the international campaigns for such films as Arrival, The King's Speech, Magic Mike and The Big Sick.
Before joining FilmNation, he served as VP of international marketing at The Weinstein Company and was head of marketing at the Edinburgh International Film Festival.
Silk Factory, founded by John Piedot and Andrew Snook, is a leading creative content and marketing agency based in London. It handled recent campaigns for Parasite, John Wick 3, and Horizon Line in the U.K.
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