We weren’t expecting this year’s Super Bowl to give us quite so much beauty inspo, but between Taylor Swift’s red lippy, and Beyonce’s Texan hair it seems it’s becoming the annual hotspot for new beauty trends. Another dramatic makeover that was spotted at the event was Hailey Bieber’s dramatic chocolate syrup hair transformation, which saw her ditch her caramel blonde tresses for a much darker, richer hue.