variety.com
13.03.2023 / 23:41
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Gamma Launch Party Draws Travis Scott, Naomi Campbell Metallica’s Lars Ulrich, Danny DeVito; Founder Larry Jackson Named ‘Friend’ of Cartier
Shirley Halperin Executive Editor, Music Larry Jackson marked the launch of his new media company Gamma with a starry kick-off party on Thursday night (March 9). Held at the brand-new Bird Streets Club in West Hollywood, the exclusive dinner was attended by Naomi Campbell, Travis Scott, Metallica’s Lars Ulrich, Russell Wilson and Ciara, Danny DeVito, Jimmy Jam, Saweetie, Mr. Brainwash, L.A. Reid, XO Records’ Amir “Cash” Esmailian, Apple Music’s Zane Lowe and actress Stephanie Shepherd, among others. Also represented were Gamma executives Ike Youssef, cofounder and president, and Breyon Prescott, EVP of content and music. Announced on March 8, Gamma is a multi-platform, multi-faceted business that will see Jackson acquiring or joining forces with major artists and brands, with endeavors in music, films, merchandise, fashion, web3 and other areas. The company was cofounded with former Interscope CFO Youssef; backers include Todd Boehly’s Eldridge Industries, Apple and studio A24.