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variety.com

28.03.2024 / 23:11

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How Roblox’s Growing Entertainment Division Teamed Up With Warner Bros. to Drive Kids to ‘Godzilla x Kong: The New Empire’

Jennifer Maas TV Business Writer Warner Bros. and Legendary are hoping for a monster-sized opening weekend for “Godzilla x Kong: The New Empire” and are tapping every method possible to pull in moviegoers, including partnering with Roblox to grab the attention of its young audience so that they will sway their parents to take them to the theater. Over the past two weeks, Warner Bros.

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Sega to Sell Relic Entertainment, Will Cut 240 Employees Across UK, Europe

Jennifer Maas TV Business Writer Sega is selling off “Company of Heroes” developer Relic Entertainment and laying off 240 employees across Sega’s Europe and UK-based teams, including Creative Assembly and Sega Hardlight. The cuts make Sega the latest video game company to downsize its staff in 2024.

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Giancarlo Esposito AMC Drama ‘Parish’ to Debut Ad-Free Between ‘Walking Dead: The Ones Who Live’ Finale, ‘Book of Carol’ First Look (EXCLUSIVE)

Jennifer Maas TV Business Writer Giancarlo Esposito‘s new AMC crime drama “Parish” is getting the cable network’s red-carpet rollout treatment, airing ad-break free immediately after Sunday’s “The Walking Dead: The Ones Who Live” finale and then without commercials all the way into a first look at “The Book of Carol,” the second season of “The Walking Dead: Daryl Dixon.” Simultaneously debuting on AMC+, “Parish” will premiere at 10:15 p.m. ET and open with a brief “presented by” message from Crown Royal, the episode’s lone sponsor. Then, it will run without interruption.

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Take-Two Interactive to Acquire ‘Borderlands’ Developer Gearbox From Embracer Group for $460 Million

Jennifer Maas TV Business Writer Take-Two Interactive has acquired video game developer Gearbox, the maker of the “Borderlands” franchise, from Embracer Group for $460 million. Per Take Two, the company “expects the transaction to deepen its successful relationship with Gearbox Entertainment and to provide increased financial benefits through a fully-integrated operational structure.” As part of the deal, Take-Two will acquire Gearbox IP, including “Borderlands” and “Tiny Tina’s Wonderlands” franchises, games published by Take-Two’s 2K Games, as well as “Homeworld,” “Risk of Rain,” “Brothers in Arms” and “Duke Nukem.” Currently, Gearbox has six “key interactive entertainment projects in various stages of development,” per Take Two, which includes five sequels, two from “Borderlands” and “Homeworld” universes, and at least one “exciting new intellectual property,” all of which have been acquired in the sale.

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In-Video-Game Ad Spend to Reach $11.5 Billion by 2027

Jennifer Maas TV Business Writer Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027. In IAB‘s “Changing the Game: How Games Advertising Powers Performance” report, which was revealed Tuesday, 86% of advertisers surveyed said gaming ad spend is “brand safe” and 85% are confident in their ability to measure the reach of games advertising.

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Alfonso Ribeiro to Host ‘Jack Hanna’s Passport’ From Hearst Media Production Group (EXCLUSIVE)

Jennifer Maas TV Business Writer “Dancing With the Stars” and “America’s Funniest Home Videos” staple Alfonso Ribeiro will host new wildlife series “Jack Hanna’s Passport” from Hearst Media Production Group (HMPG). The show will not star or feature wildlife expert “Jungle Jack” Hanna himself, but rather “take a fresh look at the most compelling stories from Hanna’s legendary career and his greatest past adventures across the globe.” “Jack Hanna’s Passport” will air weekend mornings starting April 6 on ABC owned and affiliated stations across the U.S.

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Emily Henry Winks About Ayo Edebiri and Paul Mescal’s Rumored ‘Beach Read’ Casting: ‘Two of My Favorite Irish Actors’

Jennifer Maas TV Business Writer Emily Henry fans had a field day last week when the author shared a St. Patrick’s day selfie of “The Bear” star Ayo Edebiri and “Normal People’s” Paul Mescal. While Edebiri posted the original image to her Instagram, it was reposts from Henry and screenwriter Yulin Kuang that made fans start to assume that the actors may have been cast in one of the films being adapted from Henry’s romance books: “People We Meet on Vacation,” for which Kuang is writing the screenplay; “Beach Read,” with Kuang writing and directing; or “Book Lovers,” being developed by the company that produced Mescal’s “Aftersun.” The posts came just months after Mescal said in an interview that he hoped to star in a rom-com with Edebiri sometime in the next five years.

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A ‘Euphoria’ Video Game Would Be a Big Hit With New TV-to-Gaming ‘Switcher’ Audience, Fandom Study Finds

Jennifer Maas TV Business Writer A video game based on HBO’s dark teen drama “Euphoria” is a key suggestion from this year’s edition of Fandom‘s Inside Entertainment study, which highlights the “entertainment and gaming tug of war.” Per the user-contented-centric entertainment platform’s 2024 survey, which was released Monday, drama is potentially the top “untapped” genre for gaming companies, as drama fans who play video games prefer these genres: role-playing (RPG): 73%, adventure: 72%, simulation: 62%, sandbox/open world: 62%, puzzle: 60%. “What do we know about ‘Euphoria’ and why was it such a big hit? Obviously, you have an amazing cast, storyline — but what is the story? And it was a really interesting take on the genre at the time, because if you think about the other shows that were coming out, they are a lot more positive than ‘Euphoria,'” Fandom’s director of sales research and insights Ally Saraniti told Variety.

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Sesame Workshop Names Danni Hill Chief People Officer (EXCLUSIVE)

Jennifer Maas TV Business Writer “Sesame Street” parent company Sesame Workshop has named Dannette “Danni” Hill its first-ever chief people officer. In this newly created role, Hill will oversee human resources, leading a division that supports “innovative best practices and organizational excellence” for Sesame Workshop, per the global impact nonprofit.

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‘We Were Dangerous’ Team on How New Zealand’s Early 20th Century Eugenics Movement Inspired Sterilization Plot in Taika Waititi-Produced SXSW Film

Jennifer Maas TV Business Writer “We Were Dangerous” is a surprisingly funny film for a movie that’s central conflict is the sterilization of a group of young women on the fringes of society in 1950s New Zealand. Knowing the project, which debuted at SXSW in Austin March 8, is executive-produced by from Taika Waititi and Carthew Neal’s Piki Films certainly informs how the film approaches its troubling topic — much like the production company’s Holocaust-set “Jojo Rabbit” — with such levity, the majority of the credit for the heartfelt tone goes to a trio of women: writer Maddie Dai, director Josephine Stewart-Te Whiu and producer Morgan Waru.

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What Could Happen If Paramount Global Is Sold — Especially in Pieces

Jennifer Maas TV Business Writer What does the future hold for Paramount Global? The odds of a seismic M&A event seem to be increasing: Private-equity firm Apollo Global has reportedly offered $11 billion for Paramount’s Hollywood studios. Short of carving up the “mountain of entertainment,” as the Paramount+ tagline boasts, analysts say the overture could drive up bidding for the entirety of Paramount Global — which is what Shari Redstone, who owns a controlling stake in the media conglomerate, is understood to prefer. Given that backdrop, let’s consider what Paramount Global comprises — and the potential effect of selling it off in its entirety or in pieces.

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Ina Garten’s ‘Be My Guest’ Season 4 to Welcome Jennifer Garner, Danny Meyer and More at Food Network (EXCLUSIVE)

Jennifer Maas TV Business Writer “The Barefoot Contessa” Ina Garten has set her invitation list for the fourth season of her Food Network series, “Be My Guest With Ina Garten,” including actress Jennifer Garner. Premiering April 21 at 12 p.m.

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Epic’s ‘Fortnite’ to Allow Players to Build and Profit From Their Own ‘Official’ Lego Island Games

Jennifer Maas TV Business Writer Epic Games‘ “Fortnite” will now allow creators to build their own Lego Islands in the game using Lego templates, props, consumables and items. There are four different templates currently available to get players started using Unreal Editor for Fortnite (UEFN) and Fortnite Creative. “Fortnite” creators who choose to publish their own Lego Islands and are signed up for the Fortnite Island Creator Program will be eligible for payouts.

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Captain America-Black Panther Video Game, ‘1943: Rise of Hydra,’ Set for 2025 Release From Skydance, Marvel Games

Jennifer Maas TV Business Writer A Marvel video game, “1943: Rise of Hydra,” is set for 2025 release. The title, which hails from Skydance New Media and Marvel Games, will focus on characters Captain America and Black Panther (who at that time was King T’Chanda, also known as Azzuri) in World War II.

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Information About Jennifer Maas

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