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Variety Unveils First NFTs at Power of Women Event
Todd Spangler NY Digital EditorVariety is the first entertainment industry publication to dive into NFTs, or non-fungible tokens, which provide a way to verify ownership of digital content.The publication’s NFTs will debut at Thursday’s Variety Power of Women: Los Angeles event in partnership with Sweet.io, which specializes in creating and hosting eco-friendly NFT digital collectibles for entertainment and consumer brands.Each guest attending Power of Women will be gifted an NFT of the event invitation, for a total of 320 editions. In addition, four of the honorees — Katy Perry, Rita Moreno, poet Amanda Gorman and Channing Dungey, chairman of Warner Bros.