SAG-AFTRA, in partnership with the Motion Picture Association and a host of other industry unions and organizations, has launched the Green Council Initiative to promote eco-responsible entertainment. Founded by SAG-AFTRA President Fran Drescher, the initiative’s top priority is the reduction of single-use plastic on set, on screen and in audience homes, while normalizing the use and depictions of reusables – much like the “Buckle Up Hollywood!” movement pushed to promote seat belt awareness back in the 1990s.