Subscribers to Peacock’s premium tier will soon have 24/7 access to their local NBC affiliate stations via a dedicated channel on the streaming service.
The geotargeted channel will be available in all 210 NBC affiliate markets on November 30. The move is a significant leap forward for local TV stations in the streaming era.
Paramount+, since its earlier incarnation as CBS All Access, has similarly featured local CBS stations. Execs at Paramount Global have long noted the significance of that viewing of live station programming, especially since sports and news are significant elements to the overall offering.
Hulu also features a selection of local stations. NBCUniversal has also foregrounded sports and news since launching Peacock in 2020.
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