By Jill Goldsmith Peacock’s launch during this unusual period did not involve a sudden scramble for advertisers since it had ten long-term deals in place with major sponsors that have not dropped out or pulled back as others have across the television landscape.
Matt Strauss, chairman of Peacock and NBC Universal Digital Enterprises, on a call Tuesday presenting the new streaming service, declined to say how long the deals run but it’s “more than two or three months” and apparently long enough to keep the new streaming service on track with its pre-corona advertising forecasts – no small feat given the plunge in ad sales across media despite the surge in television viewing.
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