before.I’ll admit, I was confused when I tuned into Chloe’s spring/ summer 2021 show. Were the models just milling around nonchalantly on the street before it began?
And who was this elderly couple shuffling across the screen obscuring my view? It was soon clear this was the show… the joy of people watching translated to virtual fashion show format.
It was a bit like David Attenborough-does-fashion-week; ‘the girls were in the wild, we couldn’t control what was happening… we just decided to embrace the risk,’ said Chloe’s creative director Natacha Ramsay-Levi.
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