Paramount+ Head Says ‘Black Widow’ Success Shows Windowing “Opportunity” – Cannes
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deadline.comKelly Day, who overseas Paramount+ as President International Streaming Services at ViacomCBS, has said that the numbers clocked by Disney’s Black Widow this weekend show that continued experimentation with theatrical windows is an “opportunity”.“The success this weekend of Black Widow on both the theatrical and on the streaming side speaks to not only the complexity of navigating these windows but also the opportunity,” the exec said during a panel at the Cannes Film Festival Marche. “There is still an incredible opportunity for people who want to sit in the movie theater and have that experience, but also people who want to have the experience at home.”“We’re going to continue to see lots of evolution [with windows], lots of
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