Wall Street analysts on Thursday started sharing their takeaways from ViacomCBS' streaming investor day late Wednesday, which provided more insight into its upcoming Paramount+ service and broader digital strategy.
The stock was up in early trading after hitting a new 52-week high after several analysts raised their stock price targets for the company whose shares have risen sharply this year, while others said they weren't fully convinced by the presentation.
The service, launching March 4, will cost $5 a month with ads and $10 without ads, and boast 30,000 TV episodes, live sports and a library of 2,500 movies.
The platform leans on the Paramount Pictures, CBS, Comedy Central, MTV, BET, Nickelodeon and Smithsonian Channel brands for much.
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