Laura Ivey suggested in a release about the study.Among the changes that might be up for review are starting/ending times for morning dayparts, rotations of music at stations and the placement of the most influential guests on morning TV shows.
Artists appearing on live media outlets for promotional purposes might also find it more favorable to barter for a later time slot.Numerous studies have shown that Americans are sleep-deprived.
The Edison study does not indicate if the later audio start time is a result of people sleeping longer during the COVID-19 era, going to sleep later or simply waiting longer after they rise to engage with media.This article first appeared in the weekly Billboard Country Update newsletter.
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