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Non-Political Advertising Will Fall 13% In 2020, With TV Past Its Peak, Top Agency Predicts

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16.06.2020 - 17:16

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Dade Hayes Finance EditorAdvertising is headed for its roughest year in more than a decade due to COVID-19, but major media agency GroupM says the decline in ad spending won’t be as bad as it could have been.In its mid-year forecast, released Tuesday, the company predicts total advertising spending without political ads will reach $207.9 billion.

While that would be a decline of 13% from 2019, the drop would not be as bad as the 16% downturn in the financial crisis of 2009.“That we ‘only’ expect a 13% decline is surprising,” wrote Brian Wieser, the report’s author.

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