Nielsen Plans Overhaul for Commercial Ratings, Will Track Viewers for Specific Ads
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variety.comBrian Steinberg Senior TV EditorNielsen has a new proposal for TV networks that have been threatening for months to find other means of measuring their audiences: Stick with the yardstick you already use.The company, which has for decades offered viewership counts that are at the heart of how TV outlets set advertising rates, plans in 2022 to overhaul one of its most critical tabulations.
Since 2007, Nielsen’s “commercial ratings,” or measures of the viewership of ad breaks on TV, have been at the foundation of advertising negotiations between media companies and Madison Avenue.
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