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News Networks Seize On Bragging Rights In First Quarter Ratings — But Overall Viewership Drops In March

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deadline.com

News networks trumpeted their first quarter ratings by keying in on their bright spots: CNN got the biggest bounce and topped the 25-54 demo; Fox News led in primetime in total viewers, and MSNBC ranked first in total day viewers.But drill down to the month of March, and a slower news cycle versus a year earlier appears to have had an impact on viewership.All of the news networks were down significantly for the month, with Fox News off 34% in total viewers in primetime, CNN down 37% and MSNBC fell 19%.

In total day, the falloff was even more significant, with Fox News off 40%, CNN dropping 32% and MSNBC falling 19%. Granted, March of 2020 was an extraordinary month with the full start of the Covid-19 crisis and states entering lockdowns,

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