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Netflix Sees Rise In Users Watching International Shows During Coronavirus Pandemic

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deadline.com

Jake Kanter International TV EditorNetflix CEO Reed Hastings has revealed that the company’s 183M subscribers have been indulging in more international content during the coronavirus lockdown.In an audio essay for the BBC, Hasting trumpeted the streamer’s investment in global shows, such as Money Heist, arguing that they “translate across borders because they reflect universal truths.”He explained: “Throughout the pandemic, we’ve seen our members watching more content from other countries or cultures.

In part, that’s because people have had more time to explore our service.“In part, it’s because we’re discovering that the more global we become, the more important it is that we work with local, diverse creators to tell local, authentic.

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