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Netflix Password-Sharing Crackdown Could Boost Subscriber Count: Analyst

Netflix 2020 testing

13.03.2021 - 00:05

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variety.com

variety.com:

Todd Spangler NY Digital EditorNetflix’s new test to verify subscription credentials of users — and convert password freeloaders into paying customers — could help the global streamer grow its subscriber count, according to a Wall Street analyst.“We view any potential password crackdowns as tailwind and Netflix is in a strong position to continue price increases in 2021,” Bank of America Securities analyst Nat Schindler wrote in a research note Friday.To date, Netflix hasn’t taken any proactive steps to stop password sharing.

But it appears to be gearing up to more aggressively enforce its restrictions on this front: In the past week, the company launched a new global test that displays a warning to some users on connected TVs that says,.

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