Monika Shergill Netflix India India audience Strategy Monika Shergill Netflix India India

Netflix India Content Chief Monika Shergill Discusses Local Strategy – APOS India

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Naman Ramachandran Post pandemic, the Indian streaming audience is willing to consume varied content and Netflix plans to serve them more from around the world, as well as a plethora of local content, according to Monika Shergill, VP, content, Netflix India.Speaking at the APOS India media conference on Tuesday, Shergill said, “Over the last couple of years, we’ve had a dramatic growth… what we really seen and learned over the last couple of years, particularly, is that Indian audience is really ready for a lot of experimentation.”Shergill, who originally hails from the world of linear television, with stints at Star (then operated by Fox) and Sony, said that since the medium catered to a broad audience, it resulted in a “homogenized.

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