By Brian Steinberg Senior TV Editor NBCUniversal said it would hold a one-hour streaming-video presentation for Madison Avenue on May 11 to discuss the advertising marketplace, the first of the big U.S.
media companies to commit to a formal conversation with advertisers in the wake of the spread of the coronavirus pandemic. In a message sent to agencies and clients Friday, NBCU said it planned to hold a “State of the Marketplace Conversation” likely to center around its efforts to manage TV and digital-video inventory as part of the same process.
Executives do not see the meeting as a traditional “upfront” meeting, which the networks usually hold in mid-May, but rather an “update” of sorts, according to a person familiar with the
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