Brian Steinberg Senior TV EditorNBCUniversal intends to identify a group of partners for its ambitious measurement plans by mid September — and traditional measurement companies like Nielsen and ComScore are in the mix, the company disclosed Tuesday.NBCU on Monday unveiled its ambition to launch a new, independent measurement system for advertisers, an eyebrow-raising maneuver that takes place as Nielsen, long the main purveyor of measurement of TV audiences, is seeking a temporary hiatus from the media industry’s accreditation of its national ratings service.
The Comcast-backed media conglomerate intends to wrap its search process for partners by September 20,and will begin to integrate those companies’ data into a new product over the.
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