By Andreas Wiseman International Editor The second season of Italian-language drama My Brilliant Friend: The Story Of A New Name is heading to China after Fremantle signed a deal with three of the country’s leading platforms.
iQIYI, Youku (Alibaba) and Tencent Video have all bought the second season of the drama, as well as re-licensing the first. The deal marks the first time that a non-English language European drama has sold to all three platforms simultaneously.
Based on the second book of Elena Ferrante’s bestselling novel series, the show recently launched on Italy’s Rai 1 as the nation’s highest-rated drama in almost a year and aired on HBO in the U.S.
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