Rolex, Audemars Piguet (specifically the Royal Oak) and Patek Philippe (usually the Nautilus) but, as more artists have become true afficionados, the range of name-drops has increased.
Today, academic papers, such as Bling Bling: The Economic Discourses of Hip Hop by Alf Rehn and David Sköld, dissect the socio-political symbolism behind ‘wrist candy’, but whatever the reason for the connection, there is usually a common thread - namely that these timepieces are rare, coveted and expensive.A man of many names, Sean Combs’ (aka Puff Daddy, Puffy, P Diddy and just plain Diddy) love of watches is well known and he has frequently been spotted wearing some of the most expensive and covetable models on the market, including a £1m Richard Mille RM.
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