Pyjamas, luxury tracksuits, demi-fine jewellery, leggings and even bikinis are a few of the products that have seen sales rise on a massive scale.
Since the pandemic began and people channeled their frustrations into exercise, brands like Sweaty Betty have struggled to keep pace with demand - as of the last six months, the British retailer now sells one pair of their reflective leggings every 90 seconds.“We know many of our customers can’t train indoors the way they normally would with Covid restrictions in place, so we introduced the reflective power leggings to help them feel safe training outdoors in the morning or evening,” explains Sweaty Betty’s chief product officer, Jemma Cassidy.
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