Zero Waste Week, the cosmetics industry produces 120 billion units of packaging annually, the majority of which is not recyclable.
But with a more conscious generation of beauty consumers emerging, leaders in the beauty world are being forced to re-evaluate their business models.And well ahead of the curve?
Smaller beauty start-ups, founded by people who witnessed first-hand the sustainability shortfalls of bigger beauty companies.
From the ex-L’Oréal exec behind the first carbon-neutral lipstick collection to the ex-Nars ambassador who launched a range of bathroom refills, these women are using their ‘redemption brands’ to channel a passion for beauty, while staying true to their environmental beliefs.Formerly: Nars global make-up artistI.
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