This Morning viewers breathed a sigh of relief today as Martin Lewis proved he is very much alive after a scam advert suggested otherwise.
The Money Saving Expert appeared on the ITV daytime programme today to urge viewers to report any ad they see that claims he has died.
Martin told hosts Holly Willoughby and Phillip Schofield that the ad is running in “lots of online newspapers” and slammed it as “horrendous”.
Via video link from his home, Martin said: “I have just found out that there’s another one of those adverts running on lots of online newspapers today that say I’m dead. “They’re scam adverts using the fact that I’ve died and it’s just horrendous at this time. “I clearly haven’t, obviously. “But just to say that if you see it,
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