Lorraine Kelly left her co-star in tears of laughter after she insisted she doesn't want to "shove Gwyneth Paltrow's Goop nonsense up herself".
The 60-year-old was hilariously frank as she refused to entertain the idea of the Hollywood actress' famously odd range of products.
Gwyneth, 48, recently revealed her extensive Goop Christmas guide, which includes a lamp made of bread, a £1,500 ouija board and and "toilet paper with a conscience".
Outlining all of the items on GMB, Ross King revealed that the toilet paper was "just £26", joking that it was a "bargain". "Honestly!" Lorraine tutted. "You can get sustainable bog roll a lot cheaper than that! "I don't want a lamp made of bread - though I suppose it would be handy if you wanted a snack
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