A tweet by Lord Sugar promoting a company set up by a winner of The Apprentice has broken the UK advertising rules. In December, the 73-year-old host of the BBC television show posted a tweet encouraging people to buy a teeth whitening package as the “perfect Xmas gift”. “If you know someone who’s longing for whiter teeth, this is the perfect xmas gift for them,” he tweeted on 9 December.
Embedded in the tweet was a link to Stylsmile and a tweet by the business promoting a teeth whitening toothbrush kit. The Advertising Standards Authority (ASA) received a complaint that it was not made clear the tweet was actually advertising, as Sugar was a director of the business.
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